LifeLock CEO Todd Davis, who you may recognize as the man who freely gives away his Social Security Number in most of the company’s television and billboard ads, has been the victim of identity theft a reported 13 times.
People from various states have taken out loans, opened cellphone plans, and purchased many items on credit using the LifeLock CEO’s information, racking up thousands of dollars in debt, and landing on the most-wanted lists of up to 5 collection agencies.
In its advertisements, LifeLock offers identity theft protection, and even tells its customers its “$10 monthly service would protect consumers from identity theft. The company also offered a $1 million guarantee to compensate customers for losses incurred if they became a victim after signing up for the service.”
The the company can’t protect its own CEO of identity theft suggests the company is perhaps operating under fraudulent pretenses. The company was fined $12 million in March by the Federal Trade Commission for deceptive advertising.
Source: Wired.com
